00608pamaa2200205 4500 0000038232 20081030090000.0 0071240381 (pbk) 658.802 CRA 2004 HF5415.13 CRA 2004 Cravens Strategic marketing David W. Cravens and Nigel F. Piercy. 7th ed. Boston: McGraw-Hill, 2004. xviii, 843p.: ill.; 25cm. Irwin series in marketing BBA Marketing -- Management -- Case studies Marketing -- Decision making Piercy, Nigel F.