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| LEADER |
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|a 0071240381 (pbk)
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| 082 |
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|a 658.802 CRA 2004
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| 090 |
0 |
0 |
|a HF5415.13
|b CRA 2004
|
| 100 |
1 |
0 |
|a Cravens
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens and Nigel F. Piercy.
|
| 250 |
0 |
0 |
|a 7th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill,
|c 2004.
|
| 300 |
|
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|a xviii, 843p.:
|b ill.;
|c 25cm.
|
| 440 |
0 |
0 |
|a Irwin series in marketing
|
| 501 |
0 |
0 |
|a BBA
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision making
|
| 700 |
1 |
1 |
|a Piercy,
|h Nigel F.
|
