Description: Strategic marketing

Main Author:	Cravens
Other Authors:	Piercy,
Format:	Book
Published:	Boston: McGraw-Hill, 2004.
Edition:	7th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xviii, 843p.: ill.; 25cm.
ISBN:	0071240381 (pbk)