APA Citation

Cravens, & Piercy. (2004). Strategic marketing (7th ed.). Boston: McGraw-Hill.

Chicago Style Citation

Cravens, and Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill, 2004.

MLA Citation

Cravens, and Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.