Holdings: Strategic marketing

Main Author:	Cravens
Other Authors:	Piercy,
Format:	Book
Published:	Boston: McGraw-Hill, 2004.
Edition:	7th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making

Call Number:	HF5415 13 CRA 2004

Accession	Item Category	Format	Status	Notes

0000048350

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