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| LEADER |
00602pamaa2200181 4500 |
| 001 |
0000038027 |
| 005 |
20120718090000.0 |
| 008 |
120718s2013 eng |
| 020 |
0 |
0 |
|a 9780071326377 / 0071326375 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b MUL 2013
|
| 100 |
1 |
0 |
|a Mullins
|
| 245 |
1 |
0 |
|a Marketing management :
|b a strategic decision-making approach
|c John W. Mullins, Orville C. Walker, Jr..
|
| 250 |
0 |
0 |
|a 8th ed.
|
| 260 |
0 |
0 |
|a New York:
|b McGraw-Hill,
|c 2013.
|
| 300 |
|
|
|a xxi, 547 p.:
|b ill.;
|c 26 cm.
|
| 500 |
0 |
0 |
|a Includes index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
0 |
|a Walker,
|h Orville C.
|
