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Marketing management : a strategic decision-making approach

Main Author: Mullins
Other Authors: Walker,
Format: Book
Published: New York: McGraw-Hill, 2013.
Edition:8th ed.
Subjects:
Marketing -- > Management
Item Description:Includes index
Physical Description:xxi, 547 p.: ill.; 26 cm.
ISBN:9780071326377 / 0071326375 (pbk.)

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