Mullins, & Walker. (2013). Marketing management: A strategic decision-making approach (8th ed.). New York: McGraw-Hill.
Chicago Style CitationMullins, and Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. New York: McGraw-Hill, 2013.
MLA CitationMullins, and Walker. Marketing Management: A Strategic Decision-making Approach. 8th ed. New York: McGraw-Hill, 2013.
Warning: These citations may not always be 100% accurate.