00466pamaa2200157 4500 0000037861 20091123090000.0 0130474851 (pbk) 658.812 TEO HF5415.5 TEO 2003 TEO Maximising profits : the customer centric approach Raymond Teo, Sharon Fong. Singapore: Pearson/Prentice-Hall, 2003. x, 157p.: ill.; 23 cm. Customer relations Fong, Sharon