00513pamaa2200169 4500 0000037684 20121206090000.0 8763000938 650 GES HF5389 GES 2002 Gesteland Cross-Cultural business behavior : marketing, negotiating, sourcing and managing across cultures Richard R. Gesteland. 3rd ed. Copenhagen: CPS Press, 2002. 347p.: ill.; 24cm. Export marketing Business etiquette