Description: Contemporary marketing 2005

Main Author:	Boone
Other Authors:	Kurtz,
Format:	Book
Published:	Australia: Thomson South-Western, 2005.
Subjects:	Marketing

Item Description:	Includes 4 CD-ROM (audio) titled " Contemporary marketing, 11th ed "
Physical Description:	li, 599p.: col.ill.; 29cm.
ISBN:	0324221924 (pbk)