00645pamaa2200181 4500 0000037559 20060629090000.0 1578512387 670.42 MAR 1988 TS155.65 MAR 1988 MARKETS of one : creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine ll. Boston: Harvard Business Review Book, 1988. xxv, 210p.: ill.; 24 cm. Flexible manufacturing systems Product management Relationship marketing Gilmore, James H Pine, B. Joseph