MARKETS of one : creating customer-unique value through mass customization

Other Authors: Gilmore,, Pine,
Format: Book
Published: Boston: Harvard Business Review Book, 1988.
Subjects:
LEADER 00645pamaa2200181 4500
001 0000037559
005 20060629090000.0
020 0 0 |a 1578512387  
082 |a 670.42 MAR 1988 
090 0 0 |a TS155.65   |b MAR 1988 
245 1 0 |a MARKETS of one :   |b creating customer-unique value through mass customization   |c edited with an introduction by James H. Gilmore and B. Joseph Pine ll. 
260 0 0 |a Boston:   |b Harvard Business Review Book,   |c 1988. 
300 |a xxv, 210p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Flexible manufacturing systems  
650 0 0 |a Product management  
650 0 0 |a Relationship marketing  
700 1 1 |a Gilmore,   |h James H  
700 1 1 |a Pine,   |h B. Joseph