00664pamaa2200181 4500 0000037267 20100721090000.0 0131230301 (pbk) HF5415.135 KER 2004 Kerin Strategic marketing problems : cases and comment Roger A. Kerin and Robert A. Peterson. 10th ed.. New Jersey: Prentice Hall, 2004. viii, 696p.: ill.; 28 cm. Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Peterson, Robert A. http://vig.prenhall.com/catalog/academic/product/0,1144,0131421840,00.html