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Strategic marketing problems : cases and comment

Main Author: Kerin
Other Authors: Peterson,
Format: Book
Published: New Jersey: Prentice Hall, 2004.
Edition:10th ed..
Subjects:
Marketing -- > Decision making -- > Case studies
Marketing -- > Management -- > Case studies
Physical Description:viii, 696p.: ill.; 28 cm.
ISBN:0131230301 (pbk)

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