APA Citation

Kerin, & Peterson. (2004). Strategic marketing problems: Cases and comment (10th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Kerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 10th ed. New Jersey: Prentice Hall, 2004.

MLA Citation

Kerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 10th ed. New Jersey: Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.