Kerin, & Peterson. (2004). Strategic marketing problems: Cases and comment (10th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 10th ed. New Jersey: Prentice Hall, 2004.
MLA CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 10th ed. New Jersey: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.