00660pamaa2200229 4500 0000037229 20190808090000.0 9780071214254 (pbk) 659.1 ARE 2004 HF5823 ARE 2004 Arens Contemporary advertising Williams F. Arens. 9th ed. Boston: McGraw-Hill, 2004. xlii, 617+ p.: col. ill.; 28 cm. Includes 1 CD-ROM titled " Student CD-ROM for use with Contemporary Advertising " ADTP DBL DAS DIA Advertising http://www.mhhe.com/catalogs/0072883928.mhtml