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| LEADER |
00660pamaa2200229 4500 |
| 001 |
0000037229 |
| 005 |
20190808090000.0 |
| 020 |
0 |
0 |
|a 9780071214254 (pbk)
|
| 082 |
|
|
|a 659.1 ARE 2004
|
| 090 |
0 |
0 |
|a HF5823
|b ARE 2004
|
| 100 |
1 |
0 |
|a Arens
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c Williams F. Arens.
|
| 250 |
0 |
0 |
|a 9th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill,
|c 2004.
|
| 300 |
|
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|a xlii, 617+ p.:
|b col. ill.;
|c 28 cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled " Student CD-ROM for use with Contemporary Advertising "
|
| 501 |
0 |
0 |
|a ADTP
|
| 501 |
0 |
0 |
|a DBL
|
| 501 |
0 |
0 |
|a DAS
|
| 501 |
0 |
0 |
|a DIA
|
| 650 |
0 |
0 |
|a Advertising
|
| 901 |
|
|
|u http://www.mhhe.com/catalogs/0072883928.mhtml
|
