Cover Image

Contemporary advertising

Main Author: Arens
Format: Book
Published: Boston: McGraw-Hill, 2004.
Edition:9th ed.
Subjects:
Advertising
Item Description:Includes 1 CD-ROM titled " Student CD-ROM for use with Contemporary Advertising "
Physical Description:xlii, 617+ p.: col. ill.; 28 cm.
ISBN:9780071214254 (pbk)

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