Marketing research : an applied orientation

Main Author: Malhotra
Format: Book
Published: New Jersey: Prentice Hall, 2004.
Edition:4th ed.
Subjects:
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090 0 0 |a HF5415.2   |b MAL 2004 
100 1 0 |a Malhotra  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 0 0 |a 4th ed. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 2004. 
300 |a xxix, 713p.:   |b ill.;   |c 28 cm. 
500 0 0 |a Includes 1 CD-ROM titled " SPSS Student Version 11.0 for Windows " 
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501 0 0 |a DBAM 
650 0 0 |a Marketing  
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