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Marketing research : an applied orientation

Main Author: Malhotra
Format: Book
Published: New Jersey: Prentice Hall, 2004.
Edition:4th ed.
Subjects:
Marketing
Item Description:Includes 1 CD-ROM titled " SPSS Student Version 11.0 for Windows "
Physical Description:xxix, 713p.: ill.; 28 cm.
ISBN:0130337161
9780131217294

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