Malhotra. (2004). Marketing research: An applied orientation (4th ed.). New Jersey: Prentice Hall.
Chicago Style CitationMalhotra. Marketing Research: An Applied Orientation. 4th ed. New Jersey: Prentice Hall, 2004.
MLA CitationMalhotra. Marketing Research: An Applied Orientation. 4th ed. New Jersey: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.