00694pamaa2200229 4500 0000037023 20140919090000.0 0471451681 658.83 AAK 2003 HF5415.2 AAK 2003 Aaker Marketing research David A. Aaker, V. Kumar and George S. Day. 8th ed. New York: John Wiley, 2003. xvii, 774p.: ill.; 26cm. DCAU DBAM DCNZ Marketing research Kumar, V. Day, George S. http://he-cda.wiley.com/WileyCDA/HigherEdTitle/productCd-047123057X,courseCd-MK0700,pageType-copy,page-COLLEGE_TOC.html