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|a Aaker
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|a Marketing research
|c David A. Aaker, V. Kumar and George S. Day.
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|a 8th ed.
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|a New York:
|b John Wiley,
|c 2003.
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|a xvii, 774p.:
|b ill.;
|c 26cm.
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|a Marketing research
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|a Kumar,
|h V.
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|a Day,
|h George S.
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|u http://he-cda.wiley.com/WileyCDA/HigherEdTitle/productCd-047123057X,courseCd-MK0700,pageType-copy,page-COLLEGE_TOC.html
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