Aaker, Kumar,, & Day. (2003). Marketing research (8th ed.). New York: John Wiley.
Chicago Style CitationAaker, Kumar, and Day. Marketing Research. 8th ed. New York: John Wiley, 2003.
MLA CitationAaker, Kumar, and Day. Marketing Research. 8th ed. New York: John Wiley, 2003.
Warning: These citations may not always be 100% accurate.