APA Citation

Aaker, Kumar,, & Day. (2003). Marketing research (8th ed.). New York: John Wiley.

Chicago Style Citation

Aaker, Kumar, and Day. Marketing Research. 8th ed. New York: John Wiley, 2003.

MLA Citation

Aaker, Kumar, and Day. Marketing Research. 8th ed. New York: John Wiley, 2003.

Warning: These citations may not always be 100% accurate.