00722pamaa2200217 4500 0000036853 20130117090000.0 0030352711 659.1 SHI HF5823 SHI 2003 Shimp Advertising, promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. 6th ed. Ohio: Thompson/South-Western, 2003. xxix, 650p.: 28cm. DBAM BBAUH Advertising Sales promotion Communication in marketing http://www.amazon.com/exec/obidos/tg/detail/-/0030352711/qid=1080878933/sr=1-2/ref=sr_1_2/102-1375863-1816950?v=glance&s=books