APA Citation

Shimp. (2003). Advertising, promotion and supplemental aspects of integrated marketing communications (6th ed.). Ohio: Thompson/South-Western.

Chicago Style Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 6th ed. Ohio: Thompson/South-Western, 2003.

MLA Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 6th ed. Ohio: Thompson/South-Western, 2003.

Warning: These citations may not always be 100% accurate.