Shimp. (2003). Advertising, promotion and supplemental aspects of integrated marketing communications (6th ed.). Ohio: Thompson/South-Western.
Chicago Style CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 6th ed. Ohio: Thompson/South-Western, 2003.
MLA CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 6th ed. Ohio: Thompson/South-Western, 2003.
Warning: These citations may not always be 100% accurate.