Strategic management in action
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2010.
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| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- Introducing the concepts
- The context of managing strategically
- Assessing opportunities and threats : doing an external analysis
- Assessing strengths and weaknesses : doing an internal analysis
- Functional strategies
- Competitive strategies
- Corporate strategies
- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits