Strategic management in action

Main Author: Coulter
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Prentice Hall, 2010.
Edition:5th ed.
Subjects:
LEADER 00990pamaa2200205 4500
001 0000036498
005 20140428090000.0
008 100107 eng
020 0 0 |a 9780137042869 (pbk)  
090 0 0 |a HD30.28   |b COU 2010 
100 1 0 |a Coulter  
245 1 0 |a Strategic management in action   |c Mary Coulter. 
250 0 0 |a 5th ed. 
260 0 0 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2010. 
300 |a xix, 311p:   |b ill.;   |c 26 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references and index 
505 0 0 |a Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits 
650 0 0 |a Strategic planning  
901 |u www.pearsonhighered.com