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LEADER |
00990pamaa2200205 4500 |
001 |
0000036498 |
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20140428090000.0 |
008 |
100107 eng |
020 |
0 |
0 |
|a 9780137042869 (pbk)
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090 |
0 |
0 |
|a HD30.28
|b COU 2010
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100 |
1 |
0 |
|a Coulter
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245 |
1 |
0 |
|a Strategic management in action
|c Mary Coulter.
|
250 |
0 |
0 |
|a 5th ed.
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260 |
0 |
0 |
|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2010.
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300 |
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|a xix, 311p:
|b ill.;
|c 26 cm.
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501 |
0 |
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|a FOBCAL
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504 |
0 |
0 |
|a Includes bibliographical references and index
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505 |
0 |
0 |
|a Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits
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650 |
0 |
0 |
|a Strategic planning
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901 |
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|u www.pearsonhighered.com
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