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|a 0072536764 / 0071240438 (pbk)
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| 082 |
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|a 659.1 BEL 2004
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|a HF5823
|b BEL 2004
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| 100 |
1 |
0 |
|a Belch
|
| 245 |
1 |
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|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
|
| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 2004.
|
| 300 |
|
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|a xxvi, 779p.:
|b col. ill.;
|c 28cm.
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a BLECH,
|h Michael A.
|
