Description: Advertising and promotion :

Main Author:	Belch
Other Authors:	BLECH,
Format:	Book
Published:	Boston: Irwin McGraw Hill, 2004.
Edition:	6th ed.
Subjects:	Advertising Sales promotion Communication in marketing

Physical Description:	xxvi, 779p.: col. ill.; 28cm.
ISBN:	0072536764 / 0071240438 (pbk)