APA Citation

Belch, & BLECH. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Boston: Irwin McGraw Hill, 2004.

MLA Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Boston: Irwin McGraw Hill, 2004.

Warning: These citations may not always be 100% accurate.