00556pamaa2200193 4500 0000036389 20091015090000.0 0072526505 (pbk) HF5415 ETZ 2004 ETZEL MARKETING Michael J. Etzel, Bruce J. Walker and William Stanton. 13th ed. Boston: Irwin-McGraw-Hill, 2004. xxi, 650p.: ill.col.; 27 cm. Includes 1 CD-ROM titled " M2g; music 2 go " Marketing STANTON, William Walker, Bruce J.