MARKETING

Main Author: ETZEL
Other Authors: STANTON,, Walker,
Format: Book
Published: Boston: Irwin-McGraw-Hill, 2004.
Edition:13th ed.
Subjects:
Item Description:Includes 1 CD-ROM titled " M2g; music 2 go "
Physical Description:xxi, 650p.: ill.col.; 27 cm.
ISBN:0072526505 (pbk)