00509pamaa2200169 4500 0000036378 20100310090000.0 0072547030 (pbk) 658.8 KER HF5415 KER 2004 Kerin Marketing : the core Roger A. Kerin, Steven W. Hartley, and William Rudelius. Boston: McGraw-Hill/Irwin, 2004. 1v.(various pagings): col. ill.; 28 cm. Marketing HARTLEY, Steven W. RUDELIUS, William