Marketing : the core
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2004.
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| Subjects: |
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| 090 | 0 | 0 | |a HF5415 |b KER 2004 |
| 100 | 1 | 0 | |a Kerin |
| 245 | 1 | 0 | |a Marketing : |b the core |c Roger A. Kerin, Steven W. Hartley, and William Rudelius. |
| 260 | 0 | 0 | |a Boston: |b McGraw-Hill/Irwin, |c 2004. |
| 300 | |a 1v.(various pagings): |b col. ill.; |c 28 cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a HARTLEY, |h Steven W. |
| 700 | 1 | 1 | |a RUDELIUS, |h William |