APA Citation

Kerin, HARTLEY,, & RUDELIUS. (2004). Marketing: The core. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, HARTLEY, and RUDELIUS. Marketing: The Core. Boston: McGraw-Hill/Irwin, 2004.

MLA Citation

Kerin, HARTLEY, and RUDELIUS. Marketing: The Core. Boston: McGraw-Hill/Irwin, 2004.

Warning: These citations may not always be 100% accurate.