00565pamaa2200193 4500 0000036376 20051118090000.0 0072537140 658.8342 ARN 2004 HF5415.32 ARN 2004 ARNOULD CONSUMERS Eric AArnould, Linda Price and George Zinkhan. 2nd ed.. Boston: Irwin/McGraw-Hill, 2004. xxv, 845p.: col.ill.; 26 cm. Consumer behavior -- United States Consumer behavior PRICE, Linda L. ZINKHAN, George M.