Marketing management : knowledge and skills
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin/McGraw Hill,
2013.
|
| Edition: | 11th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin/McGraw Hill,
2013.
|
| Edition: | 11th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |