Marketing management : knowledge and skills
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| Format: | Book |
| Published: |
Boston:
Irwin/McGraw Hill,
2013.
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| Edition: | 11th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 796p.: ill.; 26cm. |
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| ISBN: | 9780071315555 (pbk.) |