Consumer behavior : building marketing strategy
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin/McGraw Hill,
2004.
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| Edition: | 9th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled " DDB Needham lifestyle survey data disk " |
|---|---|
| Physical Description: | xxvi, 790p.: col.ill.; 26cm. |
| ISBN: | 0072536861/0071240403 (pbk) |