00521pamaa2200169 4500 0000036170 20150204090000.0 0618192425 (loose)/0618192433 658.8 PRI 2003 HF5415 PRI 2003 Pride Marketing : concepts and strategies William M. Pride and O.C.Ferrel. 12th ed. Boston: Houghton Mifflin, 2003. xxvii, 630p.: col.ill.; 28cm. Includes 1 CD-ROM titled " Real Deal Up Grade " Marketing