Marketing : concepts and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Houghton Mifflin,
2003.
|
| Edition: | 12th ed. |
| Subjects: |
| LEADER | 00521pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000036170 | ||
| 005 | 20150204090000.0 | ||
| 020 | 0 | 0 | |a 0618192425 (loose)/0618192433 |
| 082 | |a 658.8 PRI 2003 | ||
| 090 | 0 | 0 | |a HF5415 |b PRI 2003 |
| 100 | 1 | 0 | |a Pride |
| 245 | 1 | 0 | |a Marketing : |b concepts and strategies |c William M. Pride and O.C.Ferrel. |
| 250 | 0 | 0 | |a 12th ed. |
| 260 | 0 | 0 | |a Boston: |b Houghton Mifflin, |c 2003. |
| 300 | |a xxvii, 630p.: |b col.ill.; |c 28cm. | ||
| 500 | 0 | 0 | |a Includes 1 CD-ROM titled " Real Deal Up Grade " |
| 650 | 0 | 0 | |a Marketing |