Cover Image

Marketing : concepts and strategies

Main Author: Pride
Format: Book
Published: Boston: Houghton Mifflin, 2003.
Edition:12th ed.
Subjects:
Marketing
Item Description:Includes 1 CD-ROM titled " Real Deal Up Grade "
Physical Description:xxvii, 630p.: col.ill.; 28cm.
ISBN:0618192425 (loose)/0618192433

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