Pride. (2003). Marketing: Concepts and strategies (12th ed.). Boston: Houghton Mifflin.
Chicago Style CitationPride. Marketing: Concepts and Strategies. 12th ed. Boston: Houghton Mifflin, 2003.
MLA CitationPride. Marketing: Concepts and Strategies. 12th ed. Boston: Houghton Mifflin, 2003.
Warning: These citations may not always be 100% accurate.