APA Citation

Pride. (2003). Marketing: Concepts and strategies (12th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Pride. Marketing: Concepts and Strategies. 12th ed. Boston: Houghton Mifflin, 2003.

MLA Citation

Pride. Marketing: Concepts and Strategies. 12th ed. Boston: Houghton Mifflin, 2003.

Warning: These citations may not always be 100% accurate.