Marketing communications : an integrated approach
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London:
Kogan Page,
2002.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00548pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000035506 | ||
| 005 | 20091019090000.0 | ||
| 020 | 0 | 0 | |a 0749436697 (pbk) |
| 082 | |a 659.1 SMI 2002 | ||
| 090 | 0 | 0 | |a HF5415.123 |b SMI 2002 |
| 100 | 1 | 0 | |a Smith |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach |c P.R. Smith, Jonathan Taylor. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 2002. |
| 300 | |a xvi, 640p: |b ill.; |c 25cm. | ||
| 650 | 0 | 0 | |a Communication in export marketing |
| 650 | 0 | 0 | |a Advertising media planning |
| 700 | 1 | 1 | |a TAYLOR, |h Jonathan |