Business marketing : connecting strategy, relationships, and learning
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
2006.
|
| Edition: | 3rd. ed. |
| Subjects: |
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| 090 | 0 | 0 | |a HF5415 |b DWY 2006 |
| 100 | 1 | 0 | |a Dwyer |
| 245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships, and learning |c F. Robert Dwyer and John F. Tanner. |
| 250 | 0 | 0 | |a 3rd. ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 2006. |
| 300 | |a xxiii, 683p.: |b col.ill.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Tanner, |h John F. |
| 901 | |u http://www.mhhe.com | ||