| Item Description: | Conference held on 24 - 25 August 2001 at PWTC, Kuala Lumpur
Contents: Profile; Positioning For Franchise Expansion in Asia Pacific by Dr.Abdul Rahim Said. 2. Defining the Franchisor Today by John Patton. 3. Marketing Strategy In Franchise Business by Paul Barkman. 4. Positioning a HomegrownFranchise For Broader Markets by Dr. K.H. Wang. 5. Hairnessing the Power of The Franchise Relationship by Greg Nathan. 6. Comparison of Franchise Legislation in Asia Pacific by Gilber Gan. 7.Moving Your Business Forward in E-Chising by Tengku Farith Ritauddeen. 8. Managing Your Franchise Network by Izham Yusoff. 9. Taking the Business to Higher Limits by Nitin R. Grade. 10. Negotiating The Franchise Agreement by Mohd Bustaman Abdullah. 11. Areas to Consider in The Franchise Business by Albert Kong |
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