Marketing management : a relationship approach

Main Author: Hollensen
Format: Book
Published: Harlow: Financial Times Prentice Hall, 2003.
Subjects:
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100 1 0 |a Hollensen  
245 1 0 |a Marketing management :   |b a relationship approach   |c Svend Hollensen. 
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300 |a xxvi, 787p.;   |c 25cm. 
650 0 0 |a Marketing --   |x Management