00450pamaa2200169 4500 0000034883 20091222090000.0 0324181485 HF5415.2 ZIK 2003 Zikmund Exploring marketing research William G. Zikmund. 8th ed. London: Thompson, 2003. xxi, 744p.: ill.; 27cm. BACUH Marketing research http://www.thomsonrights.com